After Nike and Adidas, Skechers is also stepping into the world of the metaverse. According to the announcement, the big brand will open a store in Decentraland.
Skechers, which designs comfortable and beautiful sneakers, announced that it will enter the metaverse sector like its leading rivals Nike and Adidas. Described as the 3rd largest sneaker brand in the United States, the company opens a store in the Decentraland Fashion District.
Skechers announced in his announcement that he entered the metaverse. It, a “lifestyle” brand, will be the first sportswear brand to open a store in Decentraland. The company has also recently filed trademark applications to sell virtual footwear and apparel products.
Skechers sells sports products, work shoes, and children’s products to millions of consumers. The company, which has a large customer base in Turkey today, reached a sales volume of $6.29 billion in 2021. The company’s goal is to achieve a sales volume of 10 billion dollars by 2026.
Sports brands are entering the metaverse ecosystem one after the other. Adidas and Nike were pioneers in this regard and we did a lot of news about these brands. We look forward to seeing what new steps will come from Skechers in the coming days.
