On December 17, Adidas granted early access to Bored Ape Yacht Club, Mutant Ape Yacht Club, and Pixel Wallet NFT users. Adidas made 20,000 NFTs and made $15.5 million in revenue during early access.
Adidas, which began the public sale in the hours that followed, also made the remaining 9,620 NFT available for purchase. Adidas earned a total of $7.5 million from the sale of the NFTs.
Adidas Enhances the Function of Its NFTs!
In the future, the brand will want to offer more collection products to users in order to maintain its presence in the metaverse field.
In the future, the brand will provide NFT owners with access to special collections, events, and products by adding a function to its NFTs.