Crypto.com announced that it has signed a sponsorship deal with Fnatic, an esports team.
The five-year deal is worth the equivalent of $15 million in total. Crypto.com has now become the “Global Cryptocurrency Partner” of the Fnatic team. Fnatic is a successful London-based team that has made a name for itself in games such as Counter-Strike, Global Offensive, and DOTA 2, as well as the League of Legends European Championship team.
The Crypto.com logo will now appear on Fnatic’s jerseys. The team will also host special events for Crypto.com users, and there are plans to launch Fnatic-branded NFT collections.
As you know, during these periods, cryptocurrency exchanges sign very serious sponsorship agreements with esports teams. FTX signed a 10-year naming rights deal with TSM in June. Coinbase has partnered with Evil Geniuses. In addition, Uniswap, a decentralized exchange, became the sponsor of Team Secret.
Cryptocurrency Exchanges Accelerate Sponsorship Agreements!
In addition, FTX has partnered with Riot Games, the developer of League of Legends, to sponsor esports tournaments.
In addition, Crypto.com signed sponsorship agreements with the Ultimate Fighting Championship, Formula 1 and Formula 1 team Aston Martin Cognizant, as well as Paris Saint-Germain F.C.
Crypto.com, one of the Formula 1 series’ main sponsors, has also become the main sponsor of the F1 Sprint type races, which were held for the first time this year. Under this sponsorship, the Formula One driver who makes the most passes in all races throughout the season will receive an award.
Kris Marszalek, Co-Founder and CEO of Crypto.com, made a statement about the following subject:
“We’re excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”